The 1960s to 70s social movement that introduced the Age of Environmentalism, instilled a sense of awareness of how lifestyles can affect the environment. The movement can be regarded as successful, as the ideologies of environmentalism influenced emerging trends.
Although the movement was initially regarded as a fad that will eventually be forgotten, the contrary took place. Continuing campaigns spread globally in nearly all sectors, giving enlightenment about global warming and its effects. Saving the environment is a long and arduous task, to which proactive steps must be taken in order to make Earth a sustainable habitat for the forthcoming generations.
Present Generations Show Support and Appreciation by Adapting Environment Friendly Fashion
The Millennials (Generation Y) and the Post-Millennials (Generation Z) are the most active in demonstrating appreciation and support for the changes brought on by the Age of Environmentalism
It reached a point in which many manufacturers of products became co-collaborators to the environmental awareness movement. Whereas before, innovators and designers in various industries dictated the lifestyles that society followed, it is now apparent that the role has been reversed. End-users now influence the kind of vehicle, materials, gadgets, garments and traditional products being manufactured and marketed by commercial industries.
The Millennials (Born Between 1982 and 2000)
Consumers belonging to this generation have adopted a minimalist lifestyle, often choosing less over more from their fashion options. They maintain a wardrobe that allows for recycling, whilst reviving the wearing of white tees or buttoned-up shirts paired with skinny jeans and sneakers as basic casual wear.
Aside from using technologically-advanced gadgets, a wide sector of this generation developed a great deal of interest in caring for pets. So much so that many have taken a stance against cruelty to animals, including the consumption of animal meat and the use of hides or furs as clothing materials.
Many millennial celebrities have endorsed campaigns against animal abuse; particularly against those that do not belong to the food chain. An example is the chinchilla, whose fur is used by European manufacturers for çoats and scarves. If kept as pet, carers place them in a chinchilla cage that is roomy enough for their bouncing activities. When kept in farms, breeders place more than one chinchilla in a single cage, since they are only after the velvety soft fur that the animals provide.
The campaign waged by millennials against unethical treatment of animals, also support the goal of maintaining a sound ecological system, to ensure no more species will go into extinction.
The Post Millennial Generation (Born 1999 Onward)
The post millennial generation advanced the minimalist fashion by adding sustainability as value. Their fashion is characterized by habitually dressing down in jeans and tee-shirts made from durable materials.
They are willing to pay more on the kind that has an evergreen quality to it, as they intend to sell the garments later. That is why they usually buy clothing from stores that allow trade-ins of used apparels; or from sellers of second-hand clothing. Styles are often in unisex, to make second-hand garments suitable for any gender.
Through this eco-friendly approach, less textile wastes will go to landfills, thereby reducing greenhouse gases released in the air, and the amount of chemical toxins that degrade nearby soil.