Typically when you think of auto show modeling, what comes in mind are elegantly dressed attractive women posing provocatively next to newly designed cars, concept vehicles or classic automobile collections. However, car modeling is more than being an eye-candy during car shows; it takes a lot of skills, experience, and hard work to finally land a career in automobile modeling industry.
What do auto show models really do?
Just like any other commercial models, they work hand in hand with different automakers, dealers, manufacturers, and car event organizers to showcase their talents as marketers of finest vehicular products.
Since the top priority of car manufacturers and dealers is to get people to notice their brands, they rely on to models – usually, women to promote and to advertise their merchandise.
Having great models around auto shows increases marketability.
Furthermore, the “sex sells” trend has dramatically influenced the success rate of different product advertising, where consumers draw their attention to ads – whether print, direct or broadcast, with attractive and highly appealing models.
But it is more than just the physical appeal …
As the generation started to shift into a period of women empowerment, most brands began to showcase models prepped with essential knowledge to share to consumers.
Hence, automakers, who organizes car conventions and events hire models that can work as product specialists or brand ambassadors. These auto brand talents undergo intensive training about marketing vehicles.
The process of finding your niche in auto show modeling is similar with any types of modeling jobs – finding an agency, auditioning and waiting for a callback, training, and finally working in a number of conventions, shows, and exhibitions for a variety of car brands.
Expectations and Perks – Working on the Car Show Floor
Depending on the brand requirements, most automobile talents will promote products by introducing and presenting features, usually via a script, then answering the attendee’s queries. Some may require finding prospects and potential buyers.
As auto show occurs twice a year – usually runs for almost ten months all over different cities, models are required to travel a lot. Nevertheless, most auto brand talents enjoy the perks of an all-expense paid travels – hotel accommodation, wardrobe, plus good compensation.
Becoming a Successful Auto Show Model and Product Specialist
Of course, working your way to the top entails you to garner all the necessary skills, familiarity, and experience.
Becoming a car show model and product specialists may be challenging for beginners– like any other career path, but rewarding once attained.
Start by cultivating your interests with cars.
Becoming an effective brand specialist involves thinking like a consumer – in your case putting your feet in the shoes of car fanatics, dealers, and collectors.
You may begin with attending car shows and knowing what’s happening on the floors of automobile shows.
Familiarize with the top brands.
Most car shows exhibit exclusive vehicles like sports cars with high-class features. Therefore, you may read about the best racing cars and build a strong understanding of a wide variety of exceptional automobile products that will most likely be displayed and marketed in car events.
As 2019 enters there will probably be tons of new car models ready to be launched, and car exhibitions will again dominate the advertising scene. So be prepared to flaunt your way as an auto brand talent and experience a fantastic modeling career.